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What makes a good quality Vitamin C Serum?

Many fads come and go within the skin care industry, together with their exaggerated claims however, it seems that Vitamin C Serums have proven their test
of time and are here to stay. So with this in mind, it is important to know what you are looking for when sourcing a high quality Vitamin C Serum.
Firstly, before we get too ahead of ourselves, you might be asking, why would I need a Vitamin C Serum in the first instance and what can it do for

Great question! To answer this, Vitamin C, based on extensive research, has established itself as an effective game changer in the realm of skincare and
offers some very real and powerful anti-ageing benefits, helps to reduce inflammation in skin conditions like Rosacea, reduces pigmentation marks and
if combined with Vitamins A & E, can combat sun damage on the face.

One of the keys to finding a high quality serum is determining the type of Vitamin C that is used, the quantity of Vitamin C used, and other ingredients
it is teamed with.

The type of Vitamin C used is critical, and is not an easy task, as Vitamin C does prove to be a rather difficult and unreliable adversary. MiSMo has chosen
to use Ascorbyl Tetraisopalmitate, or VC-IP for short, for our A-C-E Vitamin C Serum,
which is an oil soluble form of Vitamin C that enters the skin cells very easily. This form has been found to be the most effective and non-irritating
form of Vitamin C. Even better still, VC-IP is capable of delivering up to 10 times the amount of Vitamin C into the skin cells.



Furthermore, as mentioned above, a Vitamin C Serum is only as good as the other ingredients it is combined with. In addition to the VC-IP we also include,
in our A-C-E Vitamin C Serum, Vitamin A & E and Jojoba Oil.
Vitamin A in the form of Retinyl Palmitate, which is already found in the liver and so is readily accepted by the body. Vitamin A helps to improve
damaged skin caused by UV rays, smoking and pollution and in conjunction with Vitamin C acts as a preventative to further sun damage.

Vitamin E is an anti-oxidant which increases the efficacy of Vitamins C and A and combats free radicals which causes skin ageing. It also acts as a preservative
to ensure freshness and stability and allows greater penetration and works in perfect synergy with Vitamins A and C.

Jojoba Oil is also included for its skin rejuvenating and softening qualities.

The amount of Vitamin C also plays an integral role in quality Vitamin C Serums. At MiSMO we include a concentration equivalent to a 20-23% range and ensure
that the percentages of Vitamin A and E are perfectly calculated to produce the best possible outcome.

Bottom line – the secret to the best Vitamin C Serum is, the type of Vitamin C used, the concentration and that it is effectively teamed with Vitamins
A and E.


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