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You might wonder why there is a need to use a Serum as well as a Moisturiser and what is the difference?

Serums should do their work below the skin where Moisturisers work in the top layers of the skin and seal in the serum.

Serums come in various forms, water based gels, oils, creams. They are concentrated formulations aimed at targeting specific problems, usually lines and
wrinkles, but it could be acne, dry or oily skins.

All Serums should contain at least one “active” ingredient. An active ingredient will be a concentrated specialty ingredient that actually does something
to improve your skin. Better quality serums often contain 2 or even 3 of these special additives.

The price of Serums is usually high due to the cost of specialised active ingredients.

I’m fascinated by the ads on TV and radio recently selling an anti aging serum that removes lines and wrinkles within about 3 minutes – for about
8 hours. Boy this is Cinderella in real life. I bought one of these products a year or so ago but find it unpleasant to use – it makes my skin itch
really badly.

Now it is a great dinner party amusement. Apply on the men because they have no makeup on and it has to be applied to clean skin. Years disappear
before your eyes. If you are going to an event that lasts only a few hours you will get away with the youth but how embarrassing when the lines reappear
as the day goes by!

Now the “Real” serums will work on your skin all day and night and you will notice the improvement in your complexion.

Active ingredients to look for are:

Hyaluronic Acid

Vitamin C in oil form VCIP (Ascorbyl Tetra Isopalmitate)

Matrixyl™ Synthe 6® (not Matrixyl – it’s not as potent these are peptides)

MSM

Vitamins A and E

Each of the above active ingredients work in different ways to improve your  youthful looks.

How your skin will benefit from Anti Ageing serums:

  • A more plumpled, smooth, firmer appearance
  • More elasticity
  • Less pigmentation
  • Clearer skin tone
  • Diminishing of lines and wrinkles
  • Healthier skin

A good Moisturiser imparts nutrition which works more on the upper layers of the skin and enhances the effectiveness of Serum. Moisturiser also seals
in the Serums which penetrate deeper than Moisturizers.

Layering skin care products is an accepted practice by beauty therapists and it takes very little time. The effort is certainly worth it.

You will know your skin care is working when friends and relatives comment and they do take notice!

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